Phoenix trailblazing band One World Government has just released an unbelievable video for their stand out single “Souls For Robots”, off their “Self Titled” album!
The ultra meaningful video starts with a man stepping off his vehicle to raise a construction/propaganda sign on behalf of what seems to be a mind-control corporation, as he then drives off. It then unfolds with eye-opening truths and plays with the idea that we are all dependent on technology, seemingly living a virtual, empty life.
A daughter who lost her father, is depicted feeling insecure and researching how to “plastically” enhance her features, while looking for love, as her dad’s ghost looks on and tries to stop her doing it. As she fails to capture the superficial love she seeks, she then resorts to self harming, since she realises she’s quickly loosing grip. There’s other characters and intertwining stories in this impressive video, which ultimately ends with a guy collapsing on the floor, with people around him walking past, hooked to their gadgets, completely unbothered, as if they’d lost their already fragile humanity, to a life dictated by technology and virtual reality… We don’t want to reveal the whole plot and spoil it for you, as the video goes much, much deeper, but if you haven’t yet watched it, then you definitely need to!
What I like the most about “Souls For Robots”, is that it is a brutal yet subtle attack, on where humanity is heading and how we now live pretty much like robots, hence the single’s title.
Having been compared to Pink Floyd and Rush, One Word Government is carrying the torch for what was previously started by their peers. The song and video have an extremely important meaning which is getting more relevant by the day. If there’s also a main message which applies to anyone who is watching, it has be: ‘be kind to each other out there guys’… and put your damn phones away!