Archi – Run

“Run” is the impressive new release from the self confessed music lover Archi, who’s been busy perfecting and polishing his craft for the whole world to enjoy!

With so much generic rap/rnb music out there it’s getting harder and harder to stand out these days, so the first thing that strikes you when you press that play button is the single’s beat, which hits you like a ton of bricks to the face, quickly followed by Archi’s smooth and witty vocal delivery.

The artist’s talent and uniqueness is evident, and perhaps, it is something that runs in his family as the Archi explains – “Growing up in a family household with my dad being a former Reggae band artist, music was always around me”.

Having released his first ever song “Whatchu Say” earlier this year, Archi has already raked up an impressive number of plays on Soundcloud, highlighting his potential for stardom, even though there is still some room for improvement as an artist’s growth is ultimately the process that leads to breakthrough success.

For me personally, “Run” is definitely the artist’s best work to date out of his current catalogue on Soundcloud, which shows that Archi is definitely on the right track as he seems to be getting better and better with each track he releases.

With another single in the pipeline to be released soon, Archi is setting himself up for a productive and prosperous 2017, and while “Run” is ambitious, sophisticated and well rounded, it is also important to note that he’s literally just started recording this year… so bearing this in mind, Archi is actually better than you might think. No doubt, the boy got skills to pay the bills!